NEW UBC research finds that many online resources for preventing Alzheimer’s disease are problematic and could be steering people in the wrong direction.
In a survey of online articles about preventing Alzheimer’s disease, UBC researchers found many websites offered poor advice and one in five promoted products for sale—a clear conflict of interest. “The quality of […]
As diet and exercise become increasingly prominent in Canadians’ lives, many Vancouverites have turned to yoga to supplement their fitness regimen. It is now the second most popular leisure activity in the country.
More than just a physical activity, yoga is also one of the most diverse spiritual traditions in the world, influencing numerous faiths…
By Dr. George I. Traitses If you are looking to lower your blood pressure, yoga might be the answer. A new study has found that yoga has countless benefits for people who have high blood pressure. The study was presented at the annual meeting of the American Society of Hypertension recently. By simply practicing yoga,
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WE all have bad days, even bad weeks. Life takes its toll on all of us causing occasional sleepless nights, changes in appetite and mood. But what if they persist and those symptoms are in fact the early signs of something more serious?
Often we dismiss the early symptoms of depression and anxiety disorders as […]
By Dr. Sawraj Singh
I have had the opportunity to visit many countries and regions of the world. I lived in America for more than forty years. America is like a miniature version of the world. There are communities from every country and region living in America. Therefore, I had opportunities to interact with almost all different communities. Every year, we hosted Diversity Day. Hundreds of people belonging to different communities came to our farmhouse. From this extensive interaction with diverse communities, I got the impression that Punjabis are one of the unhealthiest people in the world.-- Delivered by Feed43 service
In my experience, the body is like an onion, with layer upon layer of past history beneath the visible surface. What does this mean?
Let’s start at the beginning, with a pregnant mom. Like many pregnant women, this mom has lower back pain. Unbeknownst to her, the baby’s head got stuck in an odd position in the pelvis. Labour is long and painful, and the doctor eventually resorts to using forceps to pull the baby out. The baby seems okay and everyone breathes a sigh of relief.
Commentary by Rohit Phillips in Aurora, Ontario
The fast-growing multicultural consumer segment of Canada represents a potential opportunity for pharmaceutical companies, especially if they can improve patient outcomes on a national scale.
For a small or mid-tier drug company battling to make headway in the general market, capturing a large portion of the multicultural market may be the path to improved profitability and growth.
Ethnic (or “Diversity”) Healthcare is all about the ‘culturally sensitive connection’ to effectively address ‘health and healthcare disparities’ that result from cultural differences. These differences influence the health and well-being of Canada’s growing visible ethnic minority population, which made up to 20 per cent of the total population in 2013 and is projected to grow to 32 per cent by 2031.
Fifteen years from now, it’s projected that visible minorities will make up 63 per cent of Toronto, 59 per cent of Vancouver, 31 per cent of Montreal. Together, these three areas will account for 70 per cent of Canadian GDP.
Genetic, Environmental and Cultural Factors
The factors contributing to varied drug responses are complex and inter-related. Differences in drug response among racial and ethnic groups are determined by genetic, environmental, and cultural factors. These factors may operate independently of one another, or they may work together to influence outcomes.
Biological Factors: The genetic makeup of an individual may change the action of a drug in a number of ways as it moves through the body. Clinically, there may be an increase or decrease in the intensity and duration of the expected typical effect of the drug.
Environmental Factors: Diet, climate, smoking, alcohol, drugs, pollutants —may cause wide variations in drug response within an individual and even wider variations between groups of individuals.
Cultural Factors: Cultural or psycho-social factors, such as the attitudes and beliefs of an ethnic group, may affect the effectiveness of, or adherence to, a particular drug therapy.
Being Culturally Sensitive
Multicultural marketing isn’t just attaching a face to your campaign.
It has more to do with presenting information in a culturally relevant way and context. Isn’t all communication and marketing about better connecting with the audience?
So, what aspects of any ethnicity do marketers and advertisers need to understand to connect their brand messages well?
Here are a few important ones:
1. Language: It’s not just about translation from English. The message must be written for and from the perspective of the minority language audience. Health promotion communication should also take into account the visual and oral cultural cues, like pictures and music.
2. Beliefs: Beliefs can be powerful forces that affect our health and capacity to heal. Whether personal or cultural, they influence us in one of two ways – they modify our behaviour or they stimulate physiological changes in our endocrine or immune systems. Many cultural beliefs have implications for healthcare, which may be direct or indirect.
As an example, many Asians believe that the number four is unlucky because when pronounced in Japanese or Chinese it sounds very similar to the word for “death”. Thus, items arranged in groups of four, such as pills or syringes, can symbolize bad luck for those people who believe in numerology.
3. Behaviours: Culture has a bearing on the way a person acts in response to a particular situation. Buddhist teachings emphasize ‘’face’’ or dignity. An individual’s wrongdoing causes the immediate family to lose face. Such behaviours have a direct bearing on disease screening and diagnoses as patients may not admit or realize they have health problems, especially mental health problems, as this may bring shame upon their family.
4. Communication style: Refers to ways of expressing oneself to others and can be very different for a Chinese-Canadian compared to an Indo-Canadian. Older Chinese patients tend to be polite and may smile and nod. Nodding does not necessarily indicate agreement or even understanding of medical facts. Understanding of verbal and non-verbal communication styles of these cultures is critically important during screening, diagnoses and outreach programs.
5. Notions of modesty: Modesty is highly valued in South Asian culture. An example is an elderly woman who may be soft-spoken and not advocate for herself. Important decisions are made in this culture only after consulting with family members or close family friends. Involving the family and friends in intervention/prevention programs and long-term care for specific ailments like diabetes, cardiovascular disease and cancers can go a long way in increasing compliance, raising awareness and generating brand loyalty.
Despite the many differences among the cultures that make up our nation, we all have the same basic needs: to be able to convey the symptoms and concerns of an illness, to receive competent care, to be acknowledged and valued.
A few fundamentals
When conducting situation analysis and a SWOT analysis of your business plan, the following are important for success:
· Explore implications of demographic changes (regional and national)
· Segment patient population by ethnicity
· Identify differences in disease incidence (determine if your product treats a condition in which a health disparity exists between the ethnic and general populations. For example, is mortality different among ethnic groups in your disease category?)
· Examine the growth patterns of your customer base
· Find out from physicians and managed care organizations what issues they encounter in an increasingly diverse population. Then identify challenges and opportunities your company can pursue
· Find out what your competition is doing to serve the needs of the “emerging majority”
Rohit is a seasoned healthcare marketing and advertising professional with an entrepreneurial instinct and a degree in pharmacy. Rohit is currently employed with The Gibson Group, a healthcare communication agency in Canada.
LIVING in a democratic country may add 11 years to your life expectancy, according to new research from the University of British Columbia’s department of sociology. The study found that people living in countries that hold free and fair elections live 11 years longer, on average, and see a reduction in infant mortality by almost […]
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WOMEN expecting a baby can access a new Pregnancy Passport to help them have a healthy pregnancy, track their progress, and prepare for their baby.
Our Special Journey: Pregnancy Passport is a booklet developed by Perinatal Services BC in partnership with the Ministry of Health and health authorities and is a companion to Baby’s Best Chance: Parents’ Handbook of Pregnancy and Baby Care.
The Pregnancy Passport includes:
* information for women to think about and discuss with their care provider relating to their needs throughout their pregnancy, birth, and after their baby is born;
Dr. George I. Traitses Pesticides are a class of biocide intended to attract, seduce and destroy pests, most commonly used to protect plant crops. That’s great for the plants and bad for the pests, of course – but what about us? Unfortunately, pesticides are toxins, which means we’re not supposed to be anywhere near them
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-- Canada's economic development minister Navdeep Bains at a Public Policy Forum economic summit